Turn Every Character into an Ongoing Experience.
NOVALIGHT connects physical character goods with digital identity, evolving stories, fan missions, and real-world experiences through secure NFC technology.
A Character Experience Shouldn't End at Purchase.
Traditional character merchandise often becomes a static collectible after purchase. Meanwhile, fan activities across apps, pop-up stores, concerts, fan meetings, content platforms, and merchandise purchases remain disconnected. NOVALIGHT connects these experiences into a continuous relationship between the fan, the character, and the IP.
Static Merchandise
Most physical goods provide little interaction after purchase.
Fragmented Fan Experiences
Merchandise, content, events, and digital experiences often operate independently.
Limited Fan Insights
IP owners have limited visibility into how physical merchandise continues to engage fans after purchase.
From Physical Ownership to Digital Experience
With NOVALIGHT MINI, a physical character product becomes a gateway to a persistent digital experience.
- 01
Tap
Fans tap an NFC-enabled character product with their smartphone.
- 02
Register
The authentic physical item is registered to the user's digital collection.
- 03
Combine
Multiple products, such as a body and seasonal outfit, interact under predefined rules.
- 04
Evolve
The character's digital state changes depending on owned products and fan actions.
- 05
Participate
Fans unlock missions, event experiences, rewards, and exclusive content.
- 06
Continue
The experience history stays connected to the character and continues beyond purchase.
Meet NOVALIGHT MINI
A phygital character platform that connects authentic physical merchandise with digital character experiences. Through secure NFC interactions, the platform supports registration, object combination, character state transitions, missions, exclusive content, experience histories, and IP management.
Authentic Product Registration
Register NFC-enabled character merchandise through a simple smartphone tap.
Digital Collection
Build a digital collection linked directly to owned physical character goods.
Object Combination
Verify combinations of multiple physical objects based on role, sequence, and timing.
Character State Transition
Let character states and narratives evolve based on ownership and fan behavior.
Fan Missions
Create missions connected to merchandise, events, pop-up stores, or specific locations.
Exclusive Content
Unlock digital content based on verified ownership or completed fan activities.
Experience History
Maintain a persistent record of interactions, missions, products, and experiences.
IP Operations Console
Manage mission rules, content conditions, product activation, events, and data.
Physical Products with Digital Life
NOVALIGHT-enabled character goods are designed as part of a connected ecosystem. A figure establishes the core identity, outfits introduce new states, event interactions unlock missions, and digital content changes with what the fan owns.
The primary physical character object connected to a digital character identity.
Additional merchandise capable of changing the character's digital state.
Collectible items that become part of broader combinations and experiences.
Products connected to fan meetings, concerts, exhibitions, and pop-up experiences.
Connect Offline Fan Moments
NOVALIGHT's tagging experience can be integrated into concerts, fan meetings, exhibitions, and pop-up stores. Fans verify ownership or attendance through simple interactions and immediately unlock missions, content, or rewards.
- 1Arrive at event
- 2Tap NFC zone
- 3Verify product / visit
- 4Complete mission
- 5Unlock content
- 6Receive reward
Extend the Character Beyond Content
Connect merchandise, digital storytelling, fan engagement, and offline events under one character experience.
- Extend engagement after merchandise purchase
- Create new reasons for repeat purchases
- Connect multiple merchandise products
- Activate exclusive fan experiences
- Manage digital content and missions
- Understand participation and usage patterns
Technology That Connects Objects, Characters, and Experiences
NOVALIGHT verifies physical interactions and translates them into meaningful digital character states and experiences.
Secure NFC Interaction
Object Combination Proof
Lightweight State Management
Mission Verification
Operations & Experience Data
From Korea to Asia's Character Markets
A cross-border character business model combining Korean IP and platform capabilities with manufacturing and distribution partnerships in Asia.
IP, Technology & Experience Design
NFC technology, platform development, character experience design, and global business development.
Manufacturing & Supply Chain
Collaboration on prototyping, PVC / TPR production, NFC integration, quality control, and export support.
Distribution Expansion
Expanding character merchandise and phygital fan experiences through export partnerships.
More Than an NFC Tag
NOVALIGHT is the technology and experience layer connecting merchandise, characters, fans, and IP operations.
Physical Ownership
Know which physical character products are participating in the experience.
Connected Objects
Allow multiple goods to interact rather than operating as isolated links.
Evolving Character States
Create new experiences according to ownership and fan behavior.
Offline + Online
Connect merchandise with pop-up stores, concerts, fan meetings, and content.
Continuous Engagement
Create reasons for fans to return after the first merchandise purchase.
IP Operations
Give IP owners tools to operate missions, content, activation rules, and service data.
Build the Next Character Experience with Us
NOVALIGHT works with companies across the character ecosystem — from IP owners and merchandise brands to event operators and global distributors.